Description
From the brand


Snuggle Puppy Toys
Our puppy essentials have helped to reduce stress and anxiety for over 1,000,000 pets and counting.
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We design our puppy essentials to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort and calm.
For over two decades our Snuggle Puppy toys have successfully reduced stress and anxiety for over 1,000,000 pets.
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How did we get our start?
Our Michigan based company began in 1997. Ever since we’ve been helping pets and pet parents with problems such as separation anxiety, traveling and crate training.
What makes our products unique?
We design our products to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort. Snuggle Puppy toys have become a much-needed friend for over 1 million pets.
Why do we love what we do?
We’ve helped hundreds of shelters and organizations bring comfort to the animals waiting to be adopted through our Snuggle Puppy Cares program.
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Our Puppy Essentials
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Original Snuggle Puppy Toys
Since 1997 Snuggle Puppy toys have helped over 1,000,000 dogs by reducing barking, whining and anxiety.
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Puppy Essentials Starter Kits
Our new puppy essentials kit with the original snuggle puppy, teething toy, and blanket.
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Click to View Products
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Tender-Tuffs
Tough plush dog toys made with TearBlok technology to extend playtime
BOSS –
Perfect Companion for New Puppy
Our new mini goldendoodle is absolutely obsessed with this Snuggle Puppy! From the very first night home, it’s been her constant companion. The heartbeat feature is so soothing — she curls right up next to it and sleeps peacefully, which means we get to sleep too. The plush is super soft, and she loves snuggling it during the day as well. It’s been a huge help for easing her anxiety and making her feel safe in her new environment. Definitely worth every penny for any new puppy parent!
8 people found this helpful
DonnaDonna –
100% recommend
Would buy again and again and again. Our golden puppy loves this stuffy and sleeps with it every night in her crate. During the day, she’ll take it with her and curl up for a nap. It’s adorable. She settled really quickly the first night she was with us in the crate with this especially with the heartbeat (which sounded great and was able to be heard through the stuffy without being too loud) and heating pad for the first two days. Super high quality, I’m so impressed with how durable it is. Stuffing is great. No smell to it. 100% recommend.
6 people found this helpful
Lorie in TX –
worked wonders for my grieving senior dog
the best thing for my grieving senior dog. my eleven year old girl just lost her longtime companion and has been so distraught. she’s mostly blind and deaf, and has been wandering around and howling, looking for him. she wouldn’t settle down all night, so i same-day shipped this. within two minutes of using the plushie, she was completely relaxed and sleeping soundly. seriously this has helped so much.
4 people found this helpful
Amanda Waldvogel –
The perfect mate for a new puppy
I got this puppy for my puppy last summer and she fell in love with it right away! She never cried in her kennel in the evenings with this puppy. The heartbeat sound is quiet enough it won’t keep a person awake at night. My dog still sleeps with this and has carried it around the house and the quality is great! Stuffing has not started to come out of the dog. Going on almost having it for a year.
2 people found this helpful
CltGrl13CltGrl13 –
Works like magic!!!! Finally a good night’s sleep!
It really works!!!! I have a great dane puppy that I could NOT get to stay in a crate without him wailing constantly, so the only way we could get any sleep was to bring him to bed with us. He came from a large litter and had serious separation anxiety. When I bought this I put it in the crate with him, he did a lite whimper that I ignored and within a minute he was settled in and content. Night 2, no whimper, just right to sleep. Night 3, no whimper, right to sleep for 8 hours straight! I swear this thing is magic!Best $40 I’ve spent in a long time!!!!
3 people found this helpful
KeyjKeyj –
Great bedtime snuggle buddy!
This was originally a gift to my pup from a good friend when I picked up my pup (she was 4 months old.) The first stuffy was my pups favorite bedtime buddy to have in her crate. She always brought him out with her in the morning.My pup loves the stuffy with the “heartbeat” for about 3-4 months and then she covered him with her crate mat. I took out the “heart” and she’s happily slept with her head resting on her buddy ever since. My pup has a double coat and is hot all the time so I never used the heating “pads”. I’m sure they are great too.My little puposaurus Rex usually chews up and pulls all stuffing out of any and all toys but, this toy lasted 2 years! Was the bedtime buddy missing his ears and tail for at least a year? Yes, but still a great snuggle buddy for another year. Sadly, this year the snuggle buddy suffered an unrecoverable loss of stuffing and fuzziness. 😞Luckily I was able to order another buddy and the bedtime snuggles continue! I wish there was an option to just get the stuffy (I still have the original heart and warmers, didn’t need more) but that’s just a nit pick. This is a great product.The stuffing is the white fluffy kind, the pup is of solid construction and the “heartbeat” really does soothe puppies (I’ve used something similar with another pup – not as nice or fancy but, it works like a charm!) I recommend for new puppies spending nights alone without their siblings. All dogs that like to rest their heads on something soft when napping, and all puppies and dogs who are scared of loud noises.I put the snuggle buddy up and away from pupasaurus when she’s awake and playing to avoid catastrophic stuffing incidents. This is not a chew toy at all but it has stood up to some aggressive love and snuggling. If your pup has shown some restraint towards “special” toys, this is perfect for your pup! Not so much for dogs determined to lay waste to everything in site. My pup falls somewhere between. I recommend this for pups!
86 people found this helpful
Toni B.Toni B. –
PUP MOMS PLEASE READ!!!!!!!!!!! (REAL RAW REVIEW)
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I give this product an 3/5 stars this is my most UPDATED 2024 VERSION I got my new puppy June 14th she’s a maltipoo and I ordered this 2 days before she arrived but it came overnight so I would say I got this June 13th is when it arrived and I bought this because my mom was telling me how puppies will cry and cry through the night so I went on Amazon searching for something and I found this read all the reviews everybody loved this so I said why not buy this and see what the hype is so her first night home was HECTIC this is a REAL RAW REVIEW !! I put the heating pad and the little heartbeat inside of this stuffed animal and it didn’t help her at all she whined and cried through the night keeping me up FOR HOURS keep in mind this is the very first night home I even tried to switch the heartbeat around in the stuffed animal and eventually I ended up having to take the heartbeat out and place it on the cage it worked for a short period of time until she started crying and crying again I don’t know if this was because I waited to turn it on until nighttime I don’t know what it was but the first night was horrible and this thing didn’t do in hopes what I thought it would do so today is now June 17th the day I’m writing this review and puppy mamas it will mark 3 days of her being with me Saturday and Sunday she slept through the night no noise i did have the heartbeat on but I leave it on the outside and not inside I leave it on top of the stuffie and I’ve noticed her starting to cuddle up with the stuffie I just feel like I shouldn’t have to leave the heartbeat on the outside of the stuffie and I’m also crate training her in the process so she’s learning when she cries I won’t be taking her out until I wake up but so far so good only issue is me not being able to keep the heart inside the stuffie it’s very annoying and because she’s so teenie tiny she barely has teeth and is teething and it gets on the side where she is potty training but I give it 3 stars because I’ve seen her cuddle up with it like I said I don’t know if this is due to her actually liking the stuffie or her realizing she won’t get out the crate until morning time so she sleeps next to it for comfort but I am grateful that we have been able to sleep through the night peacefully on her second and third night with us that’s what I’m most grateful for because she’s her coat color is white and the stuffie is white they do blend in together 😂which is hard to tell if she’s in the cage when I wake up even though I know she is I would’ve gotten closer but I didn’t want to wake her my puppy was 7 weeks when I picked her up she just turned 8 weeks yesterday. Again puppy mommies I’m not sure if this is something you introduce to them when they first get home and not waiting until nighttime but I’ve started turning the heartbeat on 2 hours before her bedtime or 1 hour and a half and I’ve noticed changes helping to stay quiet through the night and again as I’ve said I wake up and she’s sleep next to it in the cage . This also NEVER came with an QR CODE to “get a free toy” like the other reviews were saying .. mine never came with one so that’s a lie .
37 people found this helpful
BunnitaBunnita –
Got us through the first night
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it’s completely worth it.The toy is soft and so far has taken the little guys teeth with no tearing. I’ll update further if he manages to rip it open or anythingUpdate: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I’m not sure my puppy noticed or cared and I haven’t done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it’s nap time.Update May 2017 — He loves this toy, he still sleeps with it every night. It hasn’t had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn’t have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn’t sure about it for a few days as it didn’t smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling.Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it’s held up surprisingly well.Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate!I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it’s better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn’t care. I will be getting more, possibly yearly, as he destroys them.
1,709 people found this helpful
Jay –
Very happy with my purchase
Well, we got a new puppy! Yeah!! Then night rolled around and we put the puppy in his kennel and he cried all night long. No one slept a wink those first few nights. I know some people say to get an old style clock and the ticking sound will comfort the puppy. I never really liked that idea because I was worried that the puppy would break the clock and accidentally swallow a piece of it. I happened upon this Snuggle Puppy and thought it was worth a try and seemed less risky than a clock. Well, let me tell you… he loves his puppy! I guess it didn’t help that he was from a littler of 13 but having a “puppy” with a heartbeat that he could rest his head on actually made him feel better.I’m very happy I decided to give this little guy a try.If you found this review helpful please click “yes” below so I know I’m not wasting my time writing these reviews.
11,385 people found this helpful
CM –
Screaming Puppy? You Need This.
Get. This. Item. We have a 10-week-old pyrenees puppy. We’re working through separation anxiety – she lived with a litter mate up until a week ago, and while she’s adjusted well to the new home – we learned if left crated she starts to cry so loud she ‘screams’. It’s intense. We ordered this – it arrived same-day. The heat pack arrived un-intact – it was already hardened and couldn’t be used – BUT I think all we needed was the heart beat element. We had 3 sleepless nights ahead of this arriving. We used this and moved her training create into our room for nighttime sleeping – and it’s worked like a charm! SO HAPPY to have our sleep back at night – save for a few potty breaks. Thank you!